Recently I was on the Central Coast, attending a business retreat.
We spent two days working on our businesses. One of the exercises we did was to write a business manifesto.
A manifesto is “a written statement of the beliefs, aims, and policies of an organization” according to the Cambridge English Dictionary, or “a published verbal declaration of the intentions, motives, or views of the issuer” according to Wikipedia.
There was a lot of discussion about this exercise, as well as researching other people’s manifestos. Some of them are long, some short. Some are displayed as word clouds and others are listed, one below the other, as bullet points. A manifesto can be written in any way you like. In fact, it can be painted, drawn, modelled or even filmed!
The Bible and especially the Ten Commandments is a manifesto, as is the US Declaration of Independence. Martin Luther King’s “I have a Dream” speech is a manifesto and so is Steve Jobs’ “Here’s to the crazy ones” speech.
Mine is a work in progress and needs some refining.
It will evolve and change as I do.
Have you written your manifesto?